Communicating to brand team members
Brand teams such as marketing, medical / legal / regulatory, compliance, and purchasing can all have an enormous impact on a brand’s ability to achieve its vision. In order to succeed within the tight patent timeframe, it is important to think of these internal departments as strategic partners to have their full understanding and support.
As the brand looks to design high-impact initiatives through all stages of a product’s life cycle, internal departments will work to ensure that each of the initiatives is appropriate according to medical, legal, regulatory and compliance guidelines and be at a fair cost for purchasing benchmarks. Understanding how to achieve the most while maintaining this balance is crucial to a brand’s success.